The New Rockstar Philosophy is a book and blog designed to help artists think about the business of their art while they navigate the evolving digital landscape.
Initially written by two members of Unite in 2009, the book has gone on to be published in Italy and most recently in North America with plans to release in France and Japan in the near future.
The initial success of the book was designed around blogging, social media, and email marketing. Through blogging and social media activity, the book caught the attention of major music and tech websites (Hypebot and Gizmodo).
Through Twitter, they were discovered by Selton band based out of Milan, Italy who then introduced the book to their producer. That producer , who had worked on the last three records of Muse (one of the largest bands in the world , was interested in the book enough to get it published and released in Italy in 2011.