Welcome to Unite Digital Tip of the Month, where we share monthly tips for running successful digital campaigns, and cultivating engaged digital communities.
Tip of the Month: Have a Clear Call to Action
Having a clear call to action based on your objectives is very crucial in achieving desired end result(s), whether it be getting brand exposure, or selling products online. We recently did a collaborative project with kimiwan to promote their fundraiser. kimiwan is a quarterly publication that showcases words + art from emerging + established Indigenous, First Nations, Métis, and Inuit writers + artists. The objectives were, primary selling tickets, and secondary awareness of the event. For one of the contests we organized, a clear call to action was defined, i.e. Like and Share the promo video… (see screenshot on right). The call to action was consistent on all platforms, starting from media assets on YouTube to shares on social.
In addition to guiding an online community to achieve desired result(s), a clear call to action avoids confusion, and helps measurement. Often times digital agencies work on projects where clients implement the strategy. Laying out a clear call to action for clients to be implemented is always an effective means of managing time and resources, while being precise on strategy.
Unite is one of the first marketing worker owned cooperatives in Western Canada. This model helps us deliver high quality marketing solutions by bringing together highly experienced professionals in marketing, strategy, social media, design, web development, video production, and other services on-demand.